What is Singles Day?
This celebration has been created in China because many people were not happy to be single, but it is not a negative thing! Being on your own means that you can think about yourself and maybe do some shopping!
It all started in 2009 when Alibaba, the successful and biggest Chinese online platform, put a discount on a big amount of products. Then it spread all over the world becoming the largest online and offline shopping day (in 2017 Alibaba Group earned so much in sales that Singles Day became four times the size of the American Black Friday event)!
This day should be fun and exciting for singles (or anyone) who want to buy something for themselves, but also take the opportunity to start shopping for Christmas gifts. However, it could be difficult and stressful for companies to have a good e-commerce platform and product information management software that can handle this massive amount of purchases!
So, have a good Singles Day!
Cycleon, the internationally renowned reseller, has decided to aqcuire our Katana PIM system to store its product information.
In this era of omnichannel e-commerce, online stores face interesting challenges. Due to an increased demand from customers for online shopping, evidenced by growing online marketplaces and D2C (Direct To Consumer) shops, the demand for Product Information Management-systems has been growing.