Last week, a fantastic partnership was established between Merkle and Katana PIM. We are very proud to add this global marketing agency to our list of partners because our companies share a lot of the same core values.
Merkle is a leading data-driven, technology-enabled performance marketing agency. The agency specializes in the creation and delivery of unique, personalized customer experiences that drive performance across all platforms and devices. Merkle's heritage in data, technology and analytics is the foundation on which they enable people-based marketing strategies. This, combined with their expertise in performance-driven creatives, digital media and marketplaces, means they can offer their clients the contextual and compelling customer experiences that drive business growth. Companies as Burger King, Corendon, Microsoft and Praxis already work with Merkle. In addition, Merkle has strategic partnerships with companies such as Google and Salesforce.
Katana PIM is, of course, the strong Product Information Management tool. The scalability and power of this platform give customers a turn-key solution within their e-commerce organization. It reflects the same values of striving for optimal customer experiences as Merkle.
We see this partnership as one that is perfect. Through each other's expertise, we can offer the customer even better and more beautiful online solutions.
Bobby Logmans, Senior Digital Marketing Consultant Merkle
"By partnering with Katana PIM, we can provide our clients with the perfect solution to a familiar challenge, which is delivering optimized product content to enable performance-driven digital marketing. We see Katana PIM as a welcomed extension to our marketplaces service to make sure we create optimized product content across all seller platforms in Europe."
Cycleon, the internationally renowned reseller, has decided to aqcuire our Katana PIM system to store its product information.
In this era of omnichannel e-commerce, online stores face interesting challenges. Due to an increased demand from customers for online shopping, evidenced by growing online marketplaces and D2C (Direct To Consumer) shops, the demand for Product Information Management-systems has been growing.