Discover how Sinatec streamlined the management of 200,000+ SKUs with KatanaPIM, reducing manual work, improving collaboration, and laying the foundation for future growth with a new webshop and platform integrations.
Sinatec, founded in 2007 in Oosterhout, Noord-Brabant, is a key player in the automotive industry. Starting as an importer and distributor of small consumables, the company has grown into a trusted supplier for wholesalers and car companies across the Netherlands, Belgium, France, and England. With a strong focus on efficiency and scalability, Sinatec continues to expand its offerings while supporting the evolving needs of the automotive market.
With over 200,000 SKUs, including more than 55,000 in their webshop, Sinatec faced challenges in managing product data at scale. The increasing demand for detailed product specifications made it difficult for the team to keep their information up to date and accurate. Managing such a vast array of SKUs manually was time-consuming and placed additional pressure on employees, limiting their ability to focus on higher-level tasks.
Sinatec had previously implemented a different PIM system to manage their data, but it had significant limitations.
Our previous PIM system required a lot of technical knowledge. It wasn’t user-friendly, and the interface made it difficult to work with. That’s when we realized we needed a better solution that would be easier for our team to use.
Thomas Deijkers | Head of Masterdata & Process at Sinatec
The company needed a PIM system that would simplify the process, offer scalability, and reduce the burden on their team.
Sinatec chose KatanaPIM for its intuitive interface and ability to streamline their product data management. Being a Dutch company was also a plus, allowing for easy communication and support when needed. The team appreciated the straightforward, user-friendly interface and the powerful workflow functionality that KatanaPIM provided.
We chose KatanaPIM because it's easy to use, and the workflow functionality was a major selling point. Plus, being able to call a local company for help made a big difference.
Thomas Deijkers | Head of Masterdata & Process at Sinatec
KatanaPIM became the centralized hub for all of Sinatec’s article data. "Katana is the source for all our article data, and it's nice to manage everything in one system, spread across multiple team roles and authorities. This makes it clear and scalable," added Thomas. By using KatanaPIM, Sinatec was able to create role-based access for team members, making their product management process clear and efficient.
Currently, three people at Sinatec actively use the system, with others logging in when necessary. The smooth onboarding process was largely due to the company's well-organized data prior to migration:
The onboarding process was quick because we had already organized our data from using a previous PIM system. This made the migration to KatanaPIM very easy, and the onboarding smooth and quick.
Thomas Deijkers | Head of Masterdata & Process at Sinatec
The workflow functionality and the ability to bulk-edit large amounts of data in KatanaPIM have been significant advantages for Sinatec, as they continue to enhance and manage their product catalog.
Sinatec is currently focused on launching their new webshop, with KatanaPIM playing a central role in ensuring product data is efficiently managed and up to date. The company is excited to leverage KatanaPIM’s capabilities to streamline processes and provide customers with a smooth online experience.
In addition to their current integration with the webshop, Sinatec is exploring future possibilities for expanding the system’s functionality.
In the future, we’d like to integrate with more platforms. The workflow feature is very promising, and we're looking forward to improvements in areas like bulk editing and data querying.
Thomas Deijkers | Head of Masterdata & Process at Sinatec
For Sinatec, KatanaPIM remains essential as their business continues to evolve. The company appreciates KatanaPIM’s responsiveness to their feedback and the regular improvements that are made to the platform:
As our business grows, having a PIM system like KatanaPIM is essential. Their responsiveness and willingness to incorporate our feedback into future development cycles is reassuring.
Thomas Deijkers | Head of Masterdata & Process at Sinatec
Sinatec’s experience with KatanaPIM highlights the importance of finding a PIM system that is both easy to use and scalable. For other wholesalers, Thomas recommends considering how user-friendly the system is, especially for teams that are not solely focused on data management:
For companies where teams aren’t fully dedicated to managing PIM systems, a user-friendly solution like KatanaPIM is essential. It makes the entire process easier and more efficient.
Thomas Deijkers | Head of Masterdata & Process at Sinatec
Thanks to KatanaPIM, Sinatec has been able to streamline its operations, reduce manual workloads, and position itself for future growth as they prepare for their future steps.
Start working with PIM for free
