How do I choose the right PIM tool for my fashion brand?

Some criteria to evaluate:

1. Scalability (number of SKUs, variants, assets): As you grow (more styles, sizes, channels), the PIM should handle growth without huge cost. ‍
2. ‍Integrations: Needs to connect with your ERP, DAM, CMS, marketplaces, logistics, maybe POS. If integrations are weak or missing, manual work creeps back.
3. ‍Variant / attribute flexibility: If you deal with many product variations (drops, seasonal, material, fit), you need to flexibly manage attributes.
4. ‍Channel-/marketplace-specific exports: Different channels (like Amazon, Zalando, Shopify, etc.) have different requirements; PIM should support tailoring.
5. DAM / asset handling: High-quality images are critical in fashion; tools to manage & optimize them matter.
6. ‍Localization / translations: If selling globally, PIM must support multiple locales.
7. Workflow / governance / user rolesTo avoid messy overlapping edits, mistakes, missing approvals.
8. Data quality & validation tools: To ensure your product info is complete, correct, and consistent.
9. ‍Vendor/supplier data management: Often brands get data from suppliers; how PIM handles supplier data, import, mapping.

👉 Try KatanaPIM

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