Personalization only works when AI understands the details that differentiate products: materials, use cases, features, variations, audiences, and more. A PIM enriches and standardizes these attributes so AI agents can interpret product context correctly. This enables highly relevant recommendations, better product comparisons, and solution-driven shopping experiences — especially as AI agents start to guide entire customer journeys.
Build a scalable infrastructure that enhances operations and drives sales growth with efficient product data management.
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