What are the core features a PIM for fashion should have?

• Ability to manage product variants easily (size, color, material, etc.) and relationships between variants.
• Basic Digital Asset Management (DAM) or tight integration with DAM — managing images, videos, materials, lookbooks.
• Localization / multi-language support for global markets.
• Channel & marketplace integration: ability to export/syndicate content in required format for different channels (marketplaces, webshop, retail, etc.).
• Data quality / validation: mandatory fields, consistency checks, flagging missing or incorrect data.
• Workflow / collaboration / permissions: who edits what, who approves.

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