What is PIM, specifically for fashion?

  • PIM = Product Information Management. It’s a system that centralizes and organizes all data about your products: technical specs, sizes, materials, colors, pricing, images, video, descriptions, etc.
  • In fashion, product variation (size, color, material), seasonal collections, trend changes, multi-channel & multi-locale demands mean lots of complexity. PIM helps manage that complexity.

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    Similar questions

    How do we handle fashion product variants (size, color, fit, etc.) with PIM?
    How do I choose the right PIM tool for my fashion brand?
    How do we ensure consistency & discoverability across different channels & retailers?
    What are the core features a PIM for fashion should have?
    Why do fashion brands need a PIM?

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