When your product data lives across spreadsheets, systems, and teams, it slows down your business. A Product Information Management (PIM) system can change that, but before you invest in one, it’s important to ask the right questions.

Whether you’re scaling your ecommerce strategy, streamlining your internal processes, or aiming to improve product data quality across all channels, these five questions will help you make a smart, future-proof choice.

1. What value will a PIM bring to our business?

A PIM software is a foundation for growth. It helps you:

• Save time by centralizing all product data in one place
• Reduce errors and inconsistencies across your sales channels
• Improve collaboration between teams & optimize operations
• Speed up time-to-market & sell on more channels
• Increase conversion by delivering complete, enriched product content

If you're managing product data across multiple tools, marketplaces, or regions, the ROI of a PIM becomes clear very quickly.

2. Will it integrate with our existing systems and tools?

Your tech stack might already include an ERP, webshop, DAM, or marketplace integrator. The right PIM should fit right in, not work around those systems.

Look for a solution with flexible integration options. KatanaPIM, for example, offers seamless connections with popular ecommerce platforms, marketplaces, and internal systems, ensuring your product data flows effortlessly where it needs to go.

3. Can the PIM grow with our business?

If your business is growing, your product catalog won’t stay the same... and your sales channels and teams won’t either. A PIM solution should be ready for your next step, whether that means expanding to new countries, adding thousands of new SKUs, or onboarding more users.

A scalable solution is all about flexibility, automation, and the ability to adapt your data model and workflows as your business evolves.

4. What kind of support, training, and onboarding can we expect?

Implementing a PIM is a strategic move, but it shouldn’t take months (or years) to get started. Look for a partner that offers hands-on onboarding, helpful documentation, and responsive support.

Choose a solution that helps teams get up and running quickly, with a clear onboarding structure, practical training sessions, and a team that truly understands your business goals.

5. How does a PIM differ from the systems we already have (like ERP or CMS)?

This is one of the most common (and important) questions. While ERPs manage pricing, inventory, and logistics, and CMSs handle frontend content, neither are built for managing the full depth of product information across every channel (think about channel-specific attributes, translations, variations,..)

A PIM fills that gap by offering a centralized hub where you can manage specs, translations, images, variations, and more.

Bonus: quick checklist

Before moving forward, make sure your potential PIM:

• Integrates with your existing tools
• Supports your team’s workflow
• Handles multilingual, multi-channel content
• Offers clear onboarding and support
• Scales with your business needs

Let’s Talk

Ready to see how a PIM could support your business goals? Get a strategy call and let’s make sure you’re set up for success.

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