E-commerce has definitely changed the approach between products and buyers. The customer journey has nowadays become virtual in most cases, from product knowledge through digital ads and online marketplaces, to checkout. 

The importance of print catalogue

The physical catalogue is as important now as it has always been, always and in any case an integral part of many companies' marketing strategies.

Print catalogues remain an effective tool for establishing a solid brand identity and a powerful channel for communication strategies to increase sales. They give potential customers a deeper engagement level and build longer-lasting relationships between buyers and products.

The partnership with J2S

Our latest partner, J2S, is a French software editor operating worldwide with Simple Workspace, its SaaS solution, used by many companies for their publishing needs: from catalogues to product sheets, from sales support to labels and magazines.

Simple Workspace supports the aggregation of various content sources (PIM, MDM, CMS, DAM, Excel), to layout the information with Adobe InDesign Server and export it to, PDF, Excel (and other formats), using automated collaborative processes.

Thus Simple Workspace is the production tool for marketing departments that need to produce diverse and ever-changing content, the output of which can be published or used by sales teams and partners.

Here are some use cases:

• Accelerating catalogue production to adapt more quickly to market trends and time-to-market.
• Translating creative InDesign documents collaboratively.
• Automatically generating labels, POS material, product sheets, etc.
• Publishing creative catalogues with products enhanced by photos that drive created in a workflow designed to streamline work with photographers.
• Increasing traffic in shops and on e-commerce sites thanks to the publication of “one to one” catalogues adapted to each target customer.
• Producing magazines from any content management systems like Adobe AEM.
• Helping sales teams by providing them with dynamic PDF or Excel documents.

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As a KatanaPIM partner, J2S' role is to help customers make the most of marketing data, optimize processes and support change.
Benjamin Chauvel, Strategic Partnership Manager at J2S

With all the existing sales channels, such as marketplaces, webshops, social media, and physical stores, it becomes increasingly difficult to keep pace and have everything well organized. With the collaboration between J2S and KatanaPIM, companies will have full control of their product data. They will be able to retrieve them to create catalogues, flyers, etc., with more simplicity, delivering consistent information across all channels.