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Customer STORY

Improving brand identity with consistency: the case of SUITSUIT

Discover how SUITSUIT, a renowned luggage brand, overcame the challenges of maintaining brand consistency across multiple sales channels with the help of KatanaPIM. Learn how they centralized their product information, enhanced customer trust, and paved the way for future success.


SUITSUIT's remarkable journey

SUITSUIT, a prominent player in the luggage market, has been making waves since its inception in 2007. Born out of a vision to revolutionize travel accessories, the company initially gained popularity for its innovative suitcase covers that replaced traditional plastic seals. With an unwavering commitment to functionality, fashion, and the needs of modern women travelers, SUITSUIT has evolved into a brand known for its unique style, inspired designs, and customer-centric approach.

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Maintaining consistency through multiple channels
The Challenge

Maintaining consistency through multiple channels

As SUITSUIT expanded its reach globally, venturing into multi-channel sales and cross-border markets, they faced a significant hurdle: maintaining consistent brand identity across various platforms.

A consistent brand presentation is key when building a strong brand for the long term. It shows who we are, what we do, and how we inspire and support our target group in their needs.
Jan-Willem de Munick Keizer, Director at

Different partners and marketplaces often utilized their own product information, images, and descriptions, undermining the brand's core message and diluting its identity. This inconsistency threatened their long-term success and their ability to effectively communicate their values to customers.

What we often ran into, is that different partners and marketplaces used their own product information, images and descriptions. This was at the expense of a consistent brand presentation. The product presentation on the other channels negated what we tried to convey through our own platform.
Jan-Willem de Munick Keizer, Director at SUITSUIT

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KatanaPIM comes to the rescue
The Solution

KatanaPIM comes to the rescue

Realizing the importance of centralized product information management, SUITSUIT turned to KatanaPIM for a comprehensive solution. By implementing KatanaPIM's robust platform, they gained access to a single source of truth for all their product data. With this centralized repository, they could ensure that their product information was accurate, up-to-date, and consistent across all sales channels.

We now have one central place where all our product information is collected and defined as a single source of truth. The product information in KatanaPIM is therefore leading at all times.
Jan-Willem de Munick Keizer, Director at SUITSUIT

With KatanaPIM, SUITSUIT regained control over their brand identity and product information. The platform allowed them to efficiently manage their growing inventory and product variations. They could validate and enrich their data before distributing it across channels, ensuring that their descriptions were accurate and aligned with their brand's essence. By showcasing a consistent brand presentation, they amplified customer trust, paving the way for enhanced loyalty and a superior shopping experience.

Building on success with KatanaPIM
Plans for the future

Building on success with KatanaPIM

Having witnessed the power of maintaining brand consistency, SUITSUIT is poised for even greater success. They understand that a strong brand identity not only differentiates them from competitors but also resonates with their target audience. With KatanaPIM as their trusted partner, they plan to continue evolving product offerings and expanding their presence across various sales channels and marketplaces. By staying true to their brand's core values and leveraging the efficiency and reliability of KatanaPIM, SUITSUIT aims to delight customers and solidify their position as an industry leader.

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