With the growth of a business, keeping information and data always correct and updated becomes difficult, especially when they are not properly organized, mainly when it comes to e-commerce. SSOT, single source of truth, is when a company puts all of its data in one place. When it comes to product information, companies often work with excel sheets, CSV files, ERP, etc. In this way, information is scattered everywhere, and if something is changed or deleted, it is often not updated correctly on all channels. The main reasons for having a SSOT for product information can be summarized like this:
A PIM solution acts as a single source of truth for product information. It guarantees the ability to edit and structure the data within a single platform, with specifications, attributes, images, related products, prices, and so on. Everything is managed within the PIM, and manual errors are significantly reduced.
Having an SSOT for data is beneficial for the internal organization. It is a way to allow the whole team, collaborators or customers to access specific data homogeneously. It allows marketing, sales, and teams to collaborate and work efficiently on a single platform. Katana PIM, our solution, enables a company to assign rights and permissions to its users and organize the internal workflow, increasing the productivity of collaborators and saving stress and valuable time.
Having all the data in one unique place allows sharing consistent and updated data on webshops and marketplaces. Rich and accurate information helps customers understand what they are buying, knowing in advance what to expect from the purchased product. This undoubtedly leads to a better customer experience, fewer returns and great reviews...undoubtedly an advantage for an online business!
In the end, it comes down to doing more with less effort. By centralising your product data in Katana PIM, you make sure that your company is scalable and ready for the next step. Growth by standing out to your competitors, by delivering the ultimate online experience, is the way of the future.
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Learn about the key differences between Product Information Management (PIM) and Digital Asset Management (DAM) and discover how their integration can revolutionize the way you manage and organize your product information and digital assets.
PIM, or product information management, is gaining a crucial role for e-commerce businesses, by helping improve their customer experience, build trust and credibility, and enhance internal efficiency and productivity. Discover what is PIM, how it works, and how it can help you.