No items found.
November 11, 2022

Getting the best out of Marketplaces through experts and automation

Getting the best out of Marketplaces through experts and automation

Recommended Readings

KatanaPIM & Neortus: enhancing digital commerce together
July 17, 2024

Discover the new partnership between KatanaPIM and Neortus, combining advanced product information management with expert digital commerce strategies to enhance market presence and drive business success.

KatanaPIM & Rabobank: empowering business growth at every stage
January 12, 2024

Discover how this transformative partnership is revolutionizing access to finance for SMEs, empowering even the earliest-stage companies for growth in the digital economy.

Explore more

Getting the best out of Marketplaces through experts and automation

A strong online presence is what helped sellers keep up with their sales during the e-commerce surge. The rising demand from clients for a unified and consistent shopping experience across channels is shaping online businesses now more than ever. Therefore, approaching an omnichannel strategy nowadays is no longer a choice but a must, to scale a business & increase customer loyalty.

Get your product information together and scale your business

Try KatanaPIM

The advantages of selling on marketplaces

The most effective channels to start an omnichannel strategy are undoubtedly the marketplaces, which are increasingly proving to bring great benefits to sellers by enhancing their brand exposure online. As proven in the last years, the customer journey begins on marketplaces over 44% of the time. By being sure to find a wide range of product choices, fast delivery, and customer reviews, it is no surprise that shoppers use channels such as Amazon, eBay, or Zalando to start their purchases online. Having products showcased on marketplaces is therefore a great way to reach an expanded customer range nationally and internationally. Also, by diversifying offers and by studying customer behavior through different marketplaces, businesses can create custom shopping experiences for specific clients across channels.

Avoiding the omnichannel stress

Keeping pace with online sales, customer demands, marketplace requirements and e-commerce trends can be a challenge for a growing business. This is why, to reduce risks, headaches, and waste of precious time, it is always good to rely on experts and automation. By partnering with the right companies and by automating internal processes, business owners and teams can avoid most of the manual work, put their attention into growing sales, make clients happy and enjoy the results.

Choosing the right channels with the expertise of "Marketplace Generation"

Choosing the right marketplaces to showcase your products can be quite a challenge and a waste of time and money. For this reason, it is good to rely on experts who deeply understand the market and the customer behaviors on the different sales channels. Marketplace Generation is the agency that helps you carefully choose and start your multichannel path. 

As your multichannel sales partner, we offer strategy, content creation, SEO, PPC, branding, international management, and more, all under one roof.
Iacopo Pecchi, CEO | Marketplace Generation

By starting with deep market research, the team of experts helps you define your objectives and a marketplace positioning strategy. According to your needs, they help you choose the right channels for your business and assist you with strategic marketplace management for constant growth in results.

Some of their services are:

  • Strategic analysis of the market, competitors, and price positioning
  • Operations analysis (logistics, billing, customer care, technology)
  • Opening and setup of the marketplace channel
  • Analysis of margins and creation of profit & loss marketplace models
  • Brand Store Creation
  • Technical integrations

ChannelEngine integrates your business with international marketplaces

When choosing to scale up and to sell on more than one marketplace, it becomes increasingly difficult to have complete control over your sales and channels. By integrating your store with international marketplaces, ChannelEngine helps you keep up with competitors, launch your products abroad and sell more, all in a one-stop solution that offers:

Complete control over what's sold with:

  • Real-time stock levels
  • Custom filters
  • Profitability filtering

Custom prices creation for each channel:

  • Channel-specific pricing
  • Currency conversion
  • Commercial rounding options

Orders fulfillment from your own systems:

  • FBA automation
  • International invoices
  • Returns management

Increasing the quality of your product information with KatanaPIM

The success of your business also depends on the quality of your product information. To sell your products efficiently and increase your customer satisfaction it’s important to share consistent information across channels, and doing this properly can be a hassle when choosing a multichannel strategy. KatanaPIM is the single source of truth for product information that helps you easily collect and enrich your product data and efficiently distribute correct and consistent information to your different sales channels. Implementing a PIM tool allows you to streamline and automate internal processes and makes product information management and product launches quick & easy.

Among the features, you can find:

  • Automated importing
  • Workflow and permission rules
  • Completion sidebar
  • Multilingual options
  • Channel-specific attributes and product sheets
  • Channel-specific assortments and dashboarding
  • Categorization


You can choose to invest in one or more of these solutions to scale your business. The advantages of choosing the right partners and software for your company are many: by getting in the right hands, you will be provided with useful tips from industry experts and with solutions that will help you fulfill your growth ambitions, reduce the hard work, stress and enjoy the benefits together with your team.

For more information on how to choose the best solutions, feel free to reach out to Raoul, the Product information expert at or Iacopo, the marketplace expert at 

Get your product information together and scale your business

Try KatanaPIM

Get your product information together and scale your business

Get KatanaPIM to manage and distribute your product data without the hassle.